Search Engine Optimization

As you're building your website, you should be optimizing your site for search engines. This means that you should design and develop your site so that search engines will rank it highly when people search for your keywords.


What are your keywords? Keywords are specific words or combination of words that customers type into a search engine (like Google, MSN, or Yahoo!) when they are looking for the kinds of products and services that your company sells.


Search Engine Optimization is an ongoing process that begins when you are designing your website. It involves keyword selection, content creation, on-page and off page SEO, and link building. The goal of SEO is to have search engines view your site as an authority on your chosen keyword(s). When search engines view your site as an authority, you will rank higher in their search results for those keywords.


SEO is both a science and an art, and it takes time to begin to see results.