Websites

Websites and Web Pages are usually considered by most companies to be the first step in establishing an online presence. Depending on your company, websites can be anything from a simple one-page site with minimal information to a complex e-commerce site where all your company business is transacted. Most companies need a website, if for no other reason than to provide basic information about themselves and to establish the company as a legitimate business.

 

The type of business you have will dictate the nature and capabilities of your website. Your website should always be up-to-date.

 

One of the most important considerations when developing your website is to ask yourself for whom it is being designed.  Well developed and designed websites make it easy for site visitors to find the information they are seeking.  However, some sites are designed as a means for companies to boast about their latest award, their latest equipment purchase, or how the company softball team did in the playoffs.  While this information may be important, it is likely not the reason customers are coming to your site. 

 

Customers come to your site to learn about your products or services, what benefits your product or service has over the competition, and how and where can they purchase your product or service.  If your website doesn't immediately address these customer needs, your customers will likely abandon your site in favor of a site that tells them what they want to know.

 

Think of it this way:  If someone walked into your place of business and asked a specific question about your product or service, you would immediately tell them what they wanted to know. Your website needs to function in the same way.